Press
IQNOMY is changing the way that business is done online
The arrival of IQNOMY signals a permanent change in how business is done online. IQNOMY’s Liquid Internet allows companies and organizations to achieve a higher conversion rate from their online activities easily. Using IQNOMY’s software any website can be transformed simply into a customer-centric business channel. The rich stream of real-time visitor data ensures that websites can be used more efficiently within existing sales and service processes.
The IQNOMY brand
The IQNOMY brand name is a combination of the words IQ and ECONOMY. IQNOMY therefore stands for IQ ECONOMY; the intelligent economy. A system that is in keeping with IQNOMY’s vision, where companies develop in the future by making smarter use of new (online) socio-psychological technologies in their approach to the market.
Liquid Internet
IQNOMY believes that in the future all the content of a website will be liquid, that is to say without a predetermined position or function. Developments in the area of the internet are seeing it penetrate our lives further and further. The internet is in our homes, in our workplace, in our cars and in our clothes, to name just a few examples. The internet is everywhere.
As internet data is becoming increasingly smart, in the future its ability to adapt our environment to the situation in which we find ourselves at a particular moment will continue to grow. Liquid Internet will get to know us better and better as individuals.
This new internet function means that data will soon be able to move around us like a tailor-made suit. As a result we will no longer have to log in time and again for different applications or keep having to supply the same data to different systems. Soon all elements will be able to talk to each other.
Liquid Internet can ensure, for example, that the setting within a person’s home, e.g. the lighting, whether the curtains are open or closed and the music, is adapted automatically to the behavior and needs of the occupant. The same applies to cars.
Liquid Internet is a term describing the development where the ability of data to move around individuals becomes ever better. With its liquid applications for websites, IQNOMY is taking a major step in this direction. IQNOMY’s Liquid Internet enables the content of a website to form automatically around each individual visitor. Dynamic webstages are therefore created that are tailored entirely to the interests, needs and characteristics of each visitor.
The IQNOMY word mark and pictorial mark
In order to underline IQNOMY’s philosophy, the house style of the brand has also been made liquid. The IQNOMY pictorial mark, for example, will constantly change. At every moment of contact with the brand the pictorial mark in the logo will be different. In this way the brand will convey the idea of development and change at all times.
In addition, IQNOMY’s pictorial mark will be thrown open to the community. The idea is that everyone who comes into contact with IQNOMY will be able to unleash his or her own creativity on the logo. In this way IQNOMY hopes to give its environment a tool with which they can translate their vision of Liquid Internet directly into the identity of the IQNOMY brand.
For more information, please contact:
Rob Boeyink
Telephone: 0031 13 4653430
Or send a message using the contact form.
Examples of use of the IQNOMY logo
