Features
IQNOMY is the first platform in the world which enables you to communicate with your website visitors on a 1-to-1 basis in a revolutionary way. Anonymous multidimensional interest profiles allow you to evaluate and analyze your visitors from various angles. This means that you can present your visitors with highly relevant content which fits in seamlessly with their personal characteristics and wishes.
In addition, you can fully train the system to recognize certain types of personas among your site visitors. For example, the system can learn to recognize visitors who are in a particular stage of the conversion process, or who prefer content to be presented in a particular format.
You can also teach the system to determine characteristics such as referrers, gender, channel preference, business or private, times or regions automatically.
In addition, based on the visitor's behavior, an anonymous interest profile is created automatically. This gives you insights into the products, services or subjects which interest the visitor most.
Visitor value
IQNOMY calculates the value of each anonymous website visitor completely automatically and in real time. This value reflects the importance of a visitor to your website. For example, a high visitor value on a commercial website could mean that the visitor will very probably lead to a conversion. On an information-based website, a high visitor value could mean that a visitor is very loyal.
Liquid Containers
Liquid Containers are the locations on a website in which relevant content is shown automatically, based on the individual interest profile of a visitor.
You define these locations yourself, and they may contain various forms of content such as text, links, banners, clips, calculation modules etc. As you can link Liquid Containers to predefined performance goals and zero measurements, you always have real-time insights into the performance of a Liquid Container.
The Liquid Containers can also apply various matching technologies. You can choose these technologies yourself or have them automatically selected by IQNOMY.
Semantic Containers
Semantic Containers are similar to the Liquid Containers. However, these locations are not filled on the basis of an anonymous visitor's interest profile, but on the basis of all the other information on the website.
This means that visitors are not constantly faced with the same information; they also come into contact with new, exciting and surprising content all the time.
Real-Time Visitor Insight Desk
The Real-Time Visitor Insight Desk is the central nervous system of the IQNOMY platform and the basis of the revolutionary nature of the product.
This is because the Real-Time Visitor Insight Desk allows you to monitor all your anonymous website visitors in real time. This gives you constant insights into the actions, interests and preferences of your anonymous website visitors, both at an individual level and an aggregate level.
The Real-Time Visitor Insight Desk is also where you can monitor all your website goals. You can see at a glance how the containers and any marketing campaigns which you have defined are performing. This allows you to immediately adjust the content or campaigns if required.
It is also very easy to manage the presentation of the rich content. By configuring so-called filters, you can ensure that you only see the details of visitors you are interested in at that time.
Based on the visitor values shown in the Real-Time Visitor Insight Desk, you can bring individual visitors into contact with relevant content in a highly targeted manner. This allows you to present personal offers, advertisements or special contact channels etc. right away to serve your visitors better.
This dashboard therefore gives you all the tools you need to drastically improve the conversion of your website!
Goals
Within the IQNOMY platform, it is very easy to define goals for your website. These goals give you real-time insights into the performance of marketing campaigns, both within your website and externally, for example Google AdWords, Facebook or Twitter.
In addition, you can configure the goals to give you real-time insights into the conversion rates of Liquid Containers, trends in visitor values and the extent to which page views are rising or falling.
Real-time triggers
Real-time triggers are warnings which you can configure, always allowing you to respond in good time to current situations and developments with regard to visitors, Liquid Containers or Goals.
For example, you can configure the triggers so that a visitor who meets certain criteria is automatically presented with specific content or offers. You can also manually propose chat sessions to visitors who require extra attention or support based on the triggers.
In addition, you can be sent Real-Time Triggers by email or text message. This means that no matter where you are, you will always be notified if certain Liquid Containers are underperforming or certain goals are not being achieved.
Self-learning platform
The IQNOMY platform uses unique self-learning technologies. This means that the system develops constantly and automatically, becoming smarter with every visit.
For example, IQNOMY learns every time a visitor clicks on a Liquid Container. It is also very easy for the platform to compare content based on the text on website pages. As a result, when configuring a new dimension, you only need to label two or three web pages and IQNOMY will then match all the other similar content on the website completely independently.
